Projects

brand launch - lost mine mountain coaster & Mini Golf

As the Social Media Marketing Manager for Lost Mine Mountain Coaster & Mini Golf, I drove short-form video content creation and devised a growth strategy that yielded substantial results across social platforms. With a strategic focus on TikTok, I organized influencer marketing collaborations, leveraged social trends, and created unique content. A standout achievement was a TikTok collaboration that garnered over 1 million views. A significant majority of our guests attribute their discovery of Lost Mine Mountain Coaster to TikTok.

Advertisements | RebsFabStash

At RebsFabStash, I created multiple magazine and newspaper ads to grow local brand awareness. I have created advertisements for the Spokesman Reviews, Inland Northwest, Moscow Street Map, Moscow Chamber of Commerce, and the Home & Harvest Magazine.

North Idaho Athletic Club Marketing Plan

In my marketing strategy course at the University of Idaho, my team and I met with the owners of North Idaho Athletic Club in downtown Moscow, ID to develop a marketing strategy for their business. We created a detailed marketing plan in which we determined their target market and developed a strategy to best reach the newly defined market.

Student Organization Recruitment

In my marketing associate position at the Office of Alumni Relations, I focused on producing content to push recruitment for SARB, the student alumni relations board.

Creative Pitch "Metflix"

In my integrated marketing communications course at the University of Idaho, my team and I developed a fake app to market to investors. I designed the image and video graphics as well as performed the marketing research to determine our campaign goals.